What exactly is Search Engine Optimization (SEO) ?

Search Engine Optimization is a process of increasing the visibility of your website in major search engines. Many people think that for learning SEO, you need to have technical knowledge which is completely wrong assumption in the market.. You just need to know the basics of HTML which is covered in the course content. Why Website owners go for SEO? Let me give you an example. Lets say you are searching for a keyword in Google and you get a lot of websites in the ranking. The next what you will do is click on the website which comes in the top 3 or top 5 positions. So lets say if there are 100 people who are searching for the same keyword in Google, the website which is coming in the top position will get a lot leads. This is the benefit of doing SEO. SEO Rankings are not fixed. It keeps on changing.

Course Content

What are Search Engines and Basics

  • How Search Engines works?
  • What is Website?
  • What is keyword?
  • What is Keyword Density?
  • Keywords Research and Analysis
  • Google Sandbox effect

On Page Optimization

  • Meta Tag Optimization
  • Title tag
  • Description tag
  • Image optimization
  • Creating/uploading Robots file
  • URL renaming and re-writing
  • Anchor Text
  • Heading tag
  • Bold & Italic Tag
  • What is Page Rank?

Essentials of good website designing

  • Header and footer
  • 404 Error Redirects
  • 301 / 302 redirection
  • How to register Site?
  • Hosting of site?
  • Competitor analysis
  • Pre/post-website analysis
  • Alexa report
  • Some Common SEO tools & plug-ins

Advanced SEO Course Content

  • Names of the Search Engine Spiders
  • Google Analytics Cookies
  • Email Tracking in Google Analytics
  • Conversion Tracking in Google Analytics
  • E-commerce Tracking in Google Analytics
  • What are Annotations in Google Analytics
  • Goals & Funnels in Google Analytics
  • Custom Reporting in Google Analytics
  • Admin Section in Google Analytics
  • What is Google Panda
  • What is Google Penguin

What is Google Humming Bird

  • Google Webmaster
  • URL Remover
  • Latent Symantec Indexing
  • Ht Access Files and their Importance
  • Canonical Links
  • What are Site links
  • What is Keyword Mapping

Off-Page Optimization

  • Search engines submissions
  • Directory Submission
  • Blog Submission
  • Article Submission
  • Social book-marking
  • Free Classifieds
  • Press Releases submission

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